1. Introduction

These Terms and Conditions (“Terms”) govern your access to and use of the website located at ordlo.io (the “Website”), and all software products, plugins, services, and content made available by Ordlo (the “Services”).

The Services are provided by Image Concepts (Yorkshire) Ltd (trading as Ordlo), a company incorporated in England and Wales with company number 8161985, whose registered office is at Royal House, 110 Station Parade, Harrogate, North Yorkshire, England, HG1 1EP (“Ordlo”, “we”, “us”, or “our”).

By accessing the Website, downloading any Software, or purchasing a licence, you confirm that you have read, understood, and agree to be bound by these Terms. If you do not agree to these Terms, you must not access or use the Services.

These Terms were last updated on 26 June 2026. We will notify you of material changes via the Website or by email where we hold your contact details.

2. Definitions

In these Terms, the following words and phrases have the meanings set out below:

“Free Software” means any Ordlo plugin distributed without charge via the WordPress.org plugin repository, licensed under the GNU General Public Licence v2.0 or later (“GPL”).

“PRO Software” means any paid, premium version of an Ordlo plugin, including all PRO tier features, delivered via our update service upon purchase of a valid Licence.

“Software” means collectively the Free Software and PRO Software, including all updates, upgrades, and associated documentation.

“Licence” means a non-exclusive, non-transferable right to use the PRO Software on a specified number of WordPress installations, as set out in your Order.

“Licence Key” means the unique alphanumeric key issued to you upon purchase, used to activate and validate your Licence.

“Order” means a purchase of a PRO Licence submitted through the Ordlo checkout at checkout.ordlo.io, forming a contract between you and us.

“Checkout” means the Ordlo-operated checkout at checkout.ordlo.io, through which all PRO Software purchases are processed.

“Stripe” means Stripe Payments Europe Limited and its affiliates, the third-party payment processor we use to capture and settle card payments. Stripe is a payment processor only and is not the seller-of-record for any transaction.

“Subscription” means a recurring annual payment arrangement for continued access to PRO Software features and updates.

“User”, “you”, “your” means the individual or legal entity accessing or using the Services.

“WordPress” means the open-source content management system published at wordpress.org.

“WooCommerce” means the open-source e-commerce plugin for WordPress developed by Automattic Inc.

3. Free Software — GPL Licence

3.1 All Free Software is distributed under the terms of the GNU General Public Licence version 2.0 or later. A copy of the GPL is available at https://www.gnu.org/licenses/gpl-2.0.html.

3.2 Under the GPL, you are free to: (a) use the Free Software for any purpose; (b) study how the Free Software works and modify it; (c) redistribute copies of the Free Software; and (d) distribute modified versions of the Free Software, provided you do so under the same GPL licence.

3.3 The Free Software is provided entirely free of charge and without warranty of any kind. We make no representations as to the Free Software’s fitness for any particular purpose. Your use of the Free Software is entirely at your own risk.

3.4 Nothing in these Terms restricts your rights under the GPL in respect of Free Software. These Terms apply to your use of the Website, the PRO Software, and any other Services we provide, but not to the Free Software itself beyond what the GPL requires.

3.5 Support for Free Software users is provided on a community best-efforts basis through the WordPress.org support forum. We do not guarantee response times or resolution for Free Software support requests.

4. PRO Software Licence

4.1 Grant of Licence

Subject to these Terms and your timely payment of all applicable fees, we grant you a personal, non-exclusive, non-transferable, revocable Licence to install and use the PRO Software on the number of WordPress installations specified in your Order (the “Permitted Installations”).

The Licence is granted for the Subscription period (typically one year) or, in the case of a lifetime licence, for as long as we continue to offer the relevant Software. The Licence commences on the date of your Order confirmation.

4.2 Licence Restrictions

You must not, and must not permit any third party to:

Install or use the PRO Software on more WordPress installations than permitted under your Licence tier;
Sub-license, sell, resell, transfer, assign, or otherwise deal in the PRO Software or your Licence rights;
Reverse engineer, decompile, disassemble, or attempt to derive the source code of any proprietary components of the PRO Software (noting that the underlying GPL code remains subject to the GPL);
Use the PRO Software to build a competing product or service;
Remove, obscure, or alter any proprietary notices, labels, or branding within the PRO Software;
Use the PRO Software in any unlawful manner or for any unlawful purpose.

4.3 Licence Keys

Your Licence Key is personal to you and must not be shared, sold, or transferred to any third party. You are responsible for maintaining the confidentiality of your Licence Key. If you believe your Licence Key has been compromised, you must notify us promptly at support@ordlo.io and we will issue a replacement.

Licence Keys are validated periodically against our licence server at checkout.ordlo.io. The PRO Software requires an active internet connection to perform licence validation at activation and at intervals thereafter. If validation cannot be completed, a grace period of up to 14 days applies before PRO features are suspended.

4.4 Site Licence Limits

Each Licence tier permits use on a defined number of live WordPress installations:

Licence Tier	Permitted Installations	Notes
Starter	1 live site	Development/staging installations are not counted towards your limit.
Business	Up to 5 sites	Development/staging installations are not counted towards your limit.
Agency	Up to 25 sites	Suitable for agencies managing client sites. Client sites may be included.
Lifetime	1 live site	Perpetual licence; includes all updates for as long as the Software is maintained.

Development and staging installations used solely for testing purposes are not counted towards your permitted installation limit. We reserve the right to request verification and to revoke or suspend your Licence if we reasonably believe the staging exemption is being abused.

5. Orders, Payment & Billing

5.1 Orders and Contract Formation

By completing a purchase through the Ordlo checkout at checkout.ordlo.io, you are making an offer to purchase a Licence. A binding contract is formed when we send you an Order confirmation email and issue a Licence Key.

You must be at least 18 years of age to place an Order. If you are purchasing on behalf of a business, you represent that you have authority to bind that business to these Terms.

5.2 Seller of Record and Payment Processing

Ordlo is the seller of record for all PRO Software purchases. Image Concepts (Yorkshire) Ltd (trading as Ordlo) sells the PRO Software directly to you. Your contract is with us. Your invoice, your receipt, your refund, and any support relating to your purchase come from us.

Card payments are captured and settled by Stripe, our third-party payment processor. Stripe processes payment data on our behalf in accordance with the Stripe Services Agreement and Stripe’s Privacy Policy (both available at stripe.com). Stripe is a payment processor only — it is not the seller of record, and your contract for the PRO Software is with Ordlo, not Stripe.

5.3 Pricing and Currency

All prices on the Website are displayed in British Pounds Sterling (GBP) and are inclusive of applicable UK VAT where chargeable. The price shown at checkout is the price you pay; we do not add VAT on top of the displayed price for UK customers.

For customers outside the United Kingdom, the applicable tax position for your jurisdiction will be reflected at checkout as described in Section 5.4. If a currency conversion is required, your bank or card issuer may apply its own exchange rate.

We reserve the right to change prices at any time. Price changes will not affect active Subscriptions during the current billing period. You will be notified of any price change before your Subscription renews.

5.4 Taxes and VAT

United Kingdom. Ordlo is a UK VAT-registered business (VAT registration number GB153340047). UK VAT at the prevailing rate is included in all prices displayed on the Website for UK customers. A VAT invoice will be issued by Ordlo on completion of your Order.

European Union. Ordlo supplies PRO Software to EU customers on a business-to-business basis only. Where you are purchasing as a VAT-registered business in an EU member state, the reverse charge mechanism applies: you are responsible for self-accounting for VAT in your own jurisdiction, and Ordlo does not collect EU VAT on your purchase. We may require you to provide your EU VAT registration number at checkout. We do not currently supply PRO Software directly to EU consumers (non-business purchasers); if you are an EU consumer, please contact us at hello@ordlo.io before purchasing.

United States. Ordlo does not currently have US sales tax nexus and does not collect US state sales tax. You are responsible for any use tax that may be due under your state’s law.

Rest of world. Customers in jurisdictions outside the UK and EU are charged the displayed price without UK VAT. You are responsible for any local taxes or import duties that may apply in your jurisdiction.

5.5 Subscriptions and Auto-Renewal

Annual Licences are sold as Subscriptions that renew automatically at the end of each billing period unless cancelled. You authorise us to charge your stored payment method via Stripe on the renewal date at the then-current renewal price.

You will receive an email reminder at least 14 days before your Subscription renews. You may cancel auto-renewal at any time through your account dashboard at checkout.ordlo.io or by contacting support@ordlo.io. Cancellation takes effect at the end of the current billing period; no refund is given for the unused portion of a cancelled Subscription unless a refund is required by these Terms or applicable law.

5.6 Failed Payments

If a recurring payment fails, our payment system will retry the charge over the following days according to a standard dunning sequence. If payment cannot be collected within 14 days of the renewal date, your Licence will be suspended. You will be notified by email before suspension occurs. Your Licence will be reinstated promptly upon successful payment.

6. Refund Policy

We offer a 14-day money-back guarantee on all new PRO Software purchases, no questions asked.

6.1 14-Day Money-Back Guarantee

If you are not satisfied with the PRO Software for any reason, you may request a full refund within 14 days of the date of your Order. No reason is required. To request a refund, contact us at support@ordlo.io with your Order reference, or use the refund link in your account dashboard at checkout.ordlo.io.

Refunds are processed by us and returned to your original payment method via Stripe. Funds typically appear in your account within 5–10 business days, subject to your bank or card issuer’s processing times.

6.2 Renewals

The 14-day refund guarantee applies to new purchases only. Subscription renewal charges are non-refundable unless required by applicable law or where a material defect in the Software has not been remedied within a reasonable time after being reported to us.

6.3 Lifetime Licences

Lifetime licence purchases are eligible for the 14-day refund guarantee on the same terms as annual Subscriptions.

6.4 Consumer Rights

If you are a consumer (i.e. purchasing for personal use outside the course of any business), nothing in these Terms affects your statutory rights under the Consumer Rights Act 2015 or any other applicable consumer protection legislation. In particular, you have a right to a repair, replacement, or refund where the Software does not conform to contract.

Please note: by proceeding with a download of the PRO Software immediately after purchase, you acknowledge that you consent to delivery beginning during the 14-day cooling-off period and accept that your right of withdrawal under the Consumer Contracts Regulations 2013 will be lost upon download. We rely on our separate 14-day money-back guarantee (clause 6.1) in its place, which provides equivalent protection.

7. Updates and Support

7.1 Software Updates

Active PRO Licence holders will receive all Software updates released during their Subscription period, delivered automatically via our update service at checkout.ordlo.io through the standard WordPress plugin update mechanism. Updates may include bug fixes, security patches, compatibility improvements, and new features.

We do not guarantee that any specific feature will be included in a future update, or that updates will be released on a particular schedule. We reserve the right to modify, deprecate, or remove features at any time, provided that core functionality remains substantially intact.

Lifetime Licence holders receive updates for as long as the relevant Software product is actively maintained. If we discontinue a Software product, we will provide at least 12 months’ notice to Lifetime Licence holders.

7.2 Free Software Updates

Free Software updates are distributed via the WordPress.org plugin repository and delivered through the standard WordPress update mechanism. We do not guarantee any particular update frequency.

7.3 PRO Support

PRO Licence holders are entitled to support via our ticketing system at support@ordlo.io. We aim to respond to all support requests within one business day (Monday to Friday, 09:00–17:00 GMT/BST, excluding UK public holidays), though we do not guarantee this response time.

Support covers: installation and activation issues, configuration questions, bug reports, and compatibility queries. Support does not cover: customisation of the Software beyond its documented functionality, third-party plugin conflicts (though we will make reasonable efforts to assist), issues arising from modified code, or server configuration.

7.4 Free Software Support

Free Software support is provided on a community best-efforts basis through the WordPress.org support forum. We monitor this forum but cannot guarantee response times. Priority support is available exclusively to PRO Licence holders.

8. Intellectual Property

8.1 Subject to the GPL licence governing the Free Software (see Section 3), all intellectual property rights in the Software, the Website, and all associated materials (including but not limited to the Ordlo name, logo, design, documentation, and PRO Software code) are owned by or licensed to Image Concepts (Yorkshire) Ltd (trading as Ordlo). All rights not expressly granted in these Terms are reserved.

8.2 The “Ordlo” name and logo are unregistered trade marks of Image Concepts (Yorkshire) Ltd (trading as Ordlo). You may not use our trade marks without our prior written consent, except to accurately identify our Software in the ordinary course of using or reviewing it.

8.3 Nothing in these Terms grants you any rights in or to the WordPress or WooCommerce name, branding, or intellectual property, which are owned by the WordPress Foundation and Automattic Inc. respectively.

8.4 If you submit feedback, suggestions, or ideas regarding the Software to us (“Feedback”), you grant us a perpetual, worldwide, royalty-free, irrevocable licence to use, reproduce, modify, and incorporate that Feedback into our products and services without any obligation to you.

9. Third-Party Services and Dependencies

9.1 The Software is designed to operate as a plugin for WordPress and WooCommerce. Our Software is dependent on these platforms, which are developed and maintained by third parties. We are not responsible for any changes to WordPress or WooCommerce that affect the functionality of our Software.

9.2 Card payment processing for PRO Software purchases is provided by Stripe (Stripe Payments Europe Limited and its affiliates). Your use of the Ordlo checkout involves the transmission of payment data to Stripe for processing. Stripe processes that data in accordance with its own Terms of Service and Privacy Policy, available at stripe.com. We are not responsible for any acts or omissions of Stripe beyond our own role as the merchant using Stripe’s services.

9.3 The Website may contain links to third-party websites or resources. Such links are provided for convenience only and do not constitute an endorsement. We have no control over third-party websites and accept no responsibility for their content or practices.

9.4 The Software may integrate with third-party carrier APIs, accounting platforms, or other services. Such integrations are provided as-is; we do not warrant the availability or accuracy of third-party data and are not liable for any loss arising from a third-party service failure.

10. Acceptable Use

You agree that you will not use the Services to:

Violate any applicable law or regulation;
Infringe the intellectual property rights of any third party;
Transmit any unsolicited commercial communications (spam);
Introduce any virus, malware, or other harmful code to the Services or any connected system;
Attempt to gain unauthorised access to any part of the Website, our checkout systems, or any third-party system;
Engage in any conduct that we reasonably consider to be harmful to us, other users, or third parties;
Use automated means to access or scrape the Website except with our prior written permission.

We reserve the right to suspend or terminate your access to the Services immediately and without notice if we reasonably believe you have breached this Section 10.

11. Termination and Suspension

11.1 You may cancel your Subscription and cease using the PRO Software at any time. Cancellation of a Subscription does not entitle you to a refund except as provided in Section 6.

11.2 We may suspend or terminate your Licence immediately, with or without notice, if: (a) you breach any material provision of these Terms and fail to remedy the breach within 14 days of being notified; (b) you fail to pay any amount due and do not remedy this within 14 days; (c) you become insolvent or enter any form of insolvency procedure; or (d) we are required to do so by law or a court order.

11.3 Upon termination of your Licence for any reason: (a) your right to use the PRO Software ceases immediately; (b) you must cease all use of the PRO Software and delete all copies in your possession or control; and (c) any accrued rights and liabilities of either party are unaffected.

11.4 Sections 2 (Definitions), 8 (Intellectual Property), 12 (Disclaimers), 13 (Limitation of Liability), 16 (Governing Law), and 17 (Data Protection) survive termination.

11.5 Termination of your Licence does not affect your ability to continue using the Free Software under the GPL.

12. Disclaimer of Warranties

This section limits our liability. Please read it carefully. If you are a consumer, these limitations do not affect your statutory rights.

12.1 THE PRO SOFTWARE AND SERVICES ARE PROVIDED “AS IS” AND “AS AVAILABLE”, WITHOUT WARRANTY OF ANY KIND, EXPRESS OR IMPLIED, TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW.

12.2 We do not warrant that: (a) the Software will meet your specific requirements; (b) the Software will be uninterrupted, timely, secure, or error-free; (c) the results obtained from the use of the Software will be accurate or reliable; (d) the Software will be compatible with all versions of WordPress, WooCommerce, PHP, or any third-party plugin.

12.3 You are solely responsible for: (a) maintaining adequate backups of your website and data before installing or updating any Software; (b) testing the Software in a staging environment before deploying to a live site; (c) ensuring that the Software is compatible with your hosting environment and other installed plugins.

12.4 Nothing in these Terms excludes or limits our liability for death or personal injury caused by our negligence, fraud or fraudulent misrepresentation, or any other liability that cannot be excluded or limited by English law.

13. Limitation of Liability

13.1 Subject to clause 12.4, our total aggregate liability to you in connection with these Terms, the Software, or the Services, whether in contract, tort (including negligence), breach of statutory duty, or otherwise, shall not exceed the greater of: (a) the total amount paid by you for the relevant Software in the 12 months immediately preceding the event giving rise to the claim; or (b) GBP £100.

13.2 Subject to clause 12.4, we shall not be liable to you for any: (a) loss of profits; (b) loss of revenue or sales; (c) loss of business; (d) loss of anticipated savings; (e) loss of or damage to data; (f) loss of goodwill or reputation; or (g) indirect, special, or consequential loss, in each case whether or not such loss was foreseeable or we had been advised of its possibility.

13.3 We accept no liability for any loss arising from your failure to maintain adequate backups, your failure to test in a staging environment, or the actions or omissions of any third-party service provider (including Stripe, WordPress.org, your hosting provider, or WooCommerce).

13.4 If you are a consumer, nothing in this Section affects your statutory rights. In particular, nothing limits our liability under the Consumer Rights Act 2015 where the Software is not of satisfactory quality, fit for purpose, or as described.

14. Indemnity

To the maximum extent permitted by law, you agree to indemnify, defend, and hold harmless Image Concepts (Yorkshire) Ltd (trading as Ordlo) and its directors, employees, and contractors from and against any claims, liabilities, damages, losses, and expenses (including reasonable legal fees) arising out of or in connection with: (a) your use of the Services in breach of these Terms; (b) your violation of any applicable law or regulation; or (c) any claim by a third party arising from content or data you have provided in connection with the Services.

15. Data Protection

15.1 Image Concepts (Yorkshire) Ltd (trading as Ordlo) is the data controller in respect of personal data processed in connection with your use of the Website and Services. Our full Privacy Policy, which sets out how we collect, use, store, and share personal data, is available at ordlo.io/privacy-policy. By using the Services, you confirm that you have read and understood our Privacy Policy.

15.2 We process personal data in accordance with the UK General Data Protection Regulation (“UK GDPR”) and the Data Protection Act 2018.

15.3 Where you purchase a PRO Licence, your payment data (card number, billing address, and related information) is transmitted to Stripe for processing as part of the payment flow. Stripe processes that data as our payment processor (a data processor under UK GDPR) and as a data controller in its own right for fraud prevention and regulatory purposes. We do not store full card numbers on our own systems; Stripe holds the payment details. Stripe’s processing is governed by the Stripe Services Agreement and Stripe’s Privacy Policy.

Apart from the payment data handled by Stripe, Ordlo holds the rest of your purchase and account data — your name, email address, Licence Key, billing address (for VAT-invoice purposes), and the record of your purchases. We hold this data as the data controller, retain it for the duration of your relationship with us plus any retention period required by law (typically six years for invoice records under HMRC rules), and use it only for the purposes set out in our Privacy Policy.

15.4 The Software itself does not, by default, collect or transmit personally identifiable information from your WordPress installation or your end users. The PRO Software contacts our licence server at checkout.ordlo.io for the purpose of licence validation; this transmission includes the Licence Key and the activating site URL, but no personal data from your website visitors.

15.5 If you use our support services, we may process personal data (such as your name, email address, and website URL) to respond to your enquiry. This data is held for the duration of the support engagement and retained for up to 12 months thereafter for audit purposes.

16. Governing Law and Dispute Resolution

16.1 These Terms and any dispute or claim arising out of or in connection with them or their subject matter or formation (including non-contractual disputes or claims) shall be governed by and construed in accordance with the law of England and Wales.

16.2 Each party irrevocably agrees that the courts of England and Wales shall have exclusive jurisdiction to settle any dispute or claim arising out of or in connection with these Terms.

16.3 If you are a consumer resident in Scotland or Northern Ireland, you may also bring proceedings in the courts of those jurisdictions. If you are a consumer resident in the European Union, you may have the right to bring proceedings in the courts of your country of residence.

16.4 The European Commission provides an online dispute resolution platform at ec.europa.eu/consumers/odr. We are not obliged to use alternative dispute resolution but are willing to consider it on a case-by-case basis.

17. General

Entire Agreement. These Terms, together with our Privacy Policy and any Order confirmation, constitute the entire agreement between you and us in relation to the Services and supersede all prior agreements, representations, and understandings.

Variation. We reserve the right to amend these Terms at any time. We will notify you of material changes by posting a notice on the Website and, where reasonably practicable, by email. Your continued use of the Services following the effective date of any change constitutes acceptance of the revised Terms.

Severability. If any provision of these Terms is found to be unlawful, void, or unenforceable, it shall be severed from the remainder of these Terms, which shall remain in full force and effect.

Waiver. No failure or delay by us in exercising any right or remedy shall constitute a waiver of that right or remedy. No single or partial exercise of any right or remedy shall prevent or restrict any further exercise.

Assignment. We may assign our rights and obligations under these Terms to any affiliate, successor, or acquirer of our business without your consent, provided that such assignment does not materially prejudice your rights. You may not assign your rights under these Terms without our prior written consent.

Force Majeure. We shall not be liable for any delay or failure in performance caused by circumstances beyond our reasonable control, including but not limited to acts of God, natural disasters, pandemic, war, cyber-attacks on third-party infrastructure, or failure of internet or telecommunications services.

Third Party Rights. These Terms do not create any rights enforceable by third parties under the Contracts (Rights of Third Parties) Act 1999.

Notices. Any notice to us under these Terms should be sent by email to legal@ordlo.io. We may give notice to you at the email address associated with your account. Notices are deemed given 24 hours after email transmission, provided no delivery failure is received.

18. Contact Information

If you have any questions about these Terms, wish to report a breach, or need to contact us for any reason:

Company	Image Concepts (Yorkshire) Ltd (trading as Ordlo)
Registered in	England and Wales
Company number	8161985
VAT number	GB153340047
Registered office	Royal House, 110 Station Parade, Harrogate, North Yorkshire, England, HG1 1EP
General enquiries	support@ordlo.io
Support	support@ordlo.io
Legal / compliance	legal@ordlo.io
Website	ordlo.io

Ordlo is a trading name of Image Concepts (Yorkshire) Ltd. Registered in England and Wales · Company No. 8161985 · VAT No. GB153340047